As Senior Designer for Levi’s Girls Apparel, led the design team in expanding the assortment beyond denim to include a variety of core tee silhouettes, fashion tops, and dresses. Identified white space opportunities such as jumpsuits and performance-driven denim features. Elevated product offerings through monthly market research and deep analysis of fabric content, softness, stretch, and recovery. Championed a shift to designing and presenting by assortment to streamline storytelling. Created collections suitable for U.S. and global markets, tailored across multiple price tiers.

All graphics were guided by Levi’s Corp’s seasonal direction and executed by Levi’s Kids’ Graphic Team to translate effectively for the kids’ market.